SEO: Using keyword semantics

December 13th, 2010 |

So, you’re in the process of optimising your content for a given keyword but have hit the age old problem: How do you make sure your text doesn’t sound like it was written purely for SEO? As a site owner or SEO consultant this is something you’ll deal with on a day-to-day basis.

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Social Media and SEO

December 2nd, 2010 |

Confirming what has been suspected for a long time, it seems that Google and Bing do take the tweeting and sharing of URLs into account when calculating search engine rankings.
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SEO Basics – Content Optimisation

November 29th, 2010 |

So, you’ve decided what search terms you want to target and you’ve built your site. You thought about SEO and made sure that your site is search engine friendly, but now it’s time to do the time consuming task of content optimisation.
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SEO Basics: Anchor Text

November 23rd, 2010 |

Over the past couple of months we’ve been working with a few people helping teach them to do basic SEO on their sites. One question that often seems to appear surrounds anchor text. What is it? What impact does it have? Why is it so important?
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